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Vintage Toys Could Rack Up A Lot Of Loot

 - Jan 26, 2006   Updated: Aug 3 2011
References: courier-journal
If you have Barbie dolls, G.I. Joes or maybe an American Flyer train set hidden in the attic, dig them out.

They could be worth money â€" and in some cases, a lot of it â€" if deemed collectible toys by a representative of the International Toy Collectors Association. "Right now, people are taking their old toys and having a garage sale," said Jeff Parsons, president of the group.

Implications - In the last few years, there has been an increased consumer focus on retro products. A company can capitalize on this by teaming with or directly referencing a cultural norm from a bygone generation. This will appeal to consumers longing for the halcyon days of their youth, and also allows the company to market their product (and this vintage brand) to a new consumer base which hasn't been exposed to it.