Trademark's Latest Lookbook Marries Vintage Styles and Quirky Accents
Jana Pijak — June 12, 2015 — Fashion
References: trade-mark & honestlywtf
Vintage style fans will fall in love with this nostalgic lookbook by Trademark. The elegant label is known for its effortlessly cool staples that look to the past for their design inspiration. Referencing the 70s, the latest Trademark catalog marries brown leather coats with emerald green sweatshirts and also includes matching pant and jacket sets that are made with Japanese Selvedge denim.
This nostalgic fashion collection is also an homage to fashion's recent normcore obsession and re-brands the idea of hand-me-down clothing. Whether shopping at thrift stores or raiding their mom's closet, vintage style enthusiasts are no stranger to the eclectic and elegantly detailed look of the 70s.
This particular collection revives these looks for a new generation and makes them relevant for the millennial consumer.
This nostalgic fashion collection is also an homage to fashion's recent normcore obsession and re-brands the idea of hand-me-down clothing. Whether shopping at thrift stores or raiding their mom's closet, vintage style enthusiasts are no stranger to the eclectic and elegantly detailed look of the 70s.
This particular collection revives these looks for a new generation and makes them relevant for the millennial consumer.
Trend Themes
1. Nostalgic Fashion - Nostalgic fashion is experiencing a resurgence among millennials and there is an opportunity to create modern collections that reference past design trends.
2. Normcore Revival - The revival of normcore fashion and re-branding of hand-me-down clothing presents opportunities to create collections that merge vintage aesthetics with modern design.
3. Japanese Selvedge Denim - Japanese Selvedge Denim is emerging as a premium denim choice, providing opportunities for brands to innovate in the denim industry and cater to consumers' interest in sustainable and high-quality materials.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the current trend of nostalgic fashion to create new collections that cater to millennials, who are looking for unique and stylish clothing options.
2. Thrift Stores - Thrift stores can partner with fashion retailers to source and sell unique clothing options, providing consumers with more affordable and sustainable fashion choices.
3. Denim Manufacturing - Denim manufacturers can explore using sustainable materials like Japanese Selvedge Denim to create a premium denim product and tap into the current consumer interest in sustainable and ethically-sourced fashion options.
3.3
Score
Popularity
Activity
Freshness
