Shareen Sarwar turned her thrift-shopping hobby into a business with Vintage Mavens, an online specialty vintage shop and blog.
Sarwar, who has been a stylist for companies like Dolce & Gabbana and publications like Teen Vogue, partnered with acclaimed film-maker and photographer Alexandra Roxo for this ‘Stranded’ lookbook.
Influenced by misdirected waste that ends up in the ocean, the ladies took to Miami beach to have Sarwar pose as if washed up on shore.
I adore the sandy shots and fun props in this Vintage Mavens lookbook starring the brains and beauty behind the project.
What Makes This Trend Stand Out
- Specialty Vintage E-commerce
- Entrepreneurs can innovate the vintage and secondhand market by creating specialty niche e-commerce stores like Vintage Mavens.
- Sustainable Fashion
- Stakeholders in the fashion industry can adjust their practices to ensure their waste does not end up in the ocean by adopting sustainable practices.
- Beach-inspired Marketing
- Companies should explore beach-inspired marketing approach that speaks to consumers' love for nature and the environment.
Sectors Adopting This
- Fashion E-commerce
- Entrepreneurs can take advantage of consumers' love for vintage fashion and create reputable vintage e-commerce sites with environmentally friendly practices.
- Fashion Styling
- Fashion stylists and designers can incorporate sustainability in their work by creating eco-friendly clothing collections.
- Tourism
- The tourism industry can create packages and services inspired by the beach and nature, promoting conservation and responsible travel.
