“Silly Rabbit, Trix are for Kids.” If you remember that tag line from Saturday morning cartoons, take some Metamucil and call me in the morning.
Cerealwear.com has released limited edition tee shirts with the retro logos from cereals when Super Crisp was known as Sugar Crisp. They are “Magically Delicious.”
Implications - When branding initiatives are truly great, they will remain in the hearts and minds of consumers for the rest of their lives. This is evident with these Boo Berrywear t-shirts, which bear the aesthetic of cereal from the past that has long since gone out of production. Logo love is the driving force behind this, which refers to a consumer's deep, emotional connection with a brand.