Hot Fun in the Summertime by Emman Montalvan is a collection of photos that depicts two beautiful best friends enjoying the summer sun. The photographer Emman Montalvan used a Polaroid camera to capture the models, and this has given each photo a slightly blurry, vintage and retro effect.
Stylists Kelley Ash and Leore have adorned the models in a collection of swimwear, sunglasses, shorts, t-shirts, patriotic pieces and scuba masks. All of the clothing designs are from Wild At Heart fashions, and can be purchased on Etsy. Wild At Heart designs are inspired by laidback simple things such as motel rooms, Polaroids and relaxing by the pool.
These pictures are truly wild at heart, and capture a day in the life of two carefree young girls.
What Makes This Trend Stand Out
- Retro Photography
- Opportunity for businesses to develop and market retro-style cameras or camera filters for a nostalgic photography experience.
- Vintage Fashion
- Opportunity for fashion brands to create and sell retro-inspired swimwear, sunglasses, and other clothing pieces to cater to the demand for vintage fashion.
- Nostalgic Aesthetics
- Opportunity for businesses to incorporate nostalgic elements into their branding, products, or marketing campaigns to tap into consumer desires for sentimental experiences.
Sectors Adopting This
- Photography
- Opportunity for photography companies to innovate by creating new retro-style cameras or camera filters to cater to the growing demand for vintage aesthetics.
- Fashion
- Fashion industry can capitalize on the trend by designing and selling retro-inspired swimwear, sunglasses, and other clothing pieces to appeal to consumers seeking a vintage aesthetic.
- Marketing and Advertising
- Businesses can leverage the nostalgia trend by incorporating retro elements into their branding and marketing strategies to resonate with consumers' desire for sentimental experiences.
