Keith Lovegrove’s new glossy coffee table book ‘Airline: Style at 30,000 feet’ chronicles vintage airline photography from "the golden age of air travel." Lovegrove discusses his inspiration, stating, “My father worked for the airlines and dragged our family around the planet in the early 60s, which was a really glamorous time to fly. Everyone used to dress up to get on an airplane. I wanted to find out where that glamorous time went.”
The book is categorized into four main components: fashion, interiors, identities and food. The fashion section highlights pivotal fashion moments for airlines, such as Singapore Airlines ‘Singapore Girl,’ who skyrocketed into a worldwide star. The interior section covers the opulence and decadence of specific planes; for instance, Hefner’s ‘Big Bunny’ jet was swathed in leather and animal print. As for identities, Longrove examines the personal branding and logos of airlines. Flipping through these iconic photos is like stepping into a time machine, so check out this coffee table book if you’re interested in recapturing the style of the past.
What Makes This Trend Stand Out
- Vintage Airline Photography
- The increasing demand for vintage airline photographs and the related trends around it can provide opportunities for startups to build niche platforms where they can gather, archive, and monetize such content.
- Coffee Table Books
- Fashion, travel, and photography enthusiasts, who are fond of collecting and showcasing coffee table books like 'Airline: Style at 30,000 feet', can be targeted by publishing companies to introduce unique and themed art books that cater to their interests.
- Airlines and Aviation Industry
- The use of vintage airline photographs for branding, marketing, and advertising can be a way for airlines to connect with their customers by tapping into the nostalgia factor and share a glimpse of their rich history and legacy.
Sectors Adopting This
- Publishing Industry
- The publishing industry can explore and cater to the growing demand for artful coffee table books like 'Airline: Style at 30,000 feet' that showcase vintage photography and cater to the interests of fashion, travel, art, and photography enthusiasts.
- Art and Photography Industry
- The art and photography industry can tap into the trend of vintage airline photography by offering niche collections or prints for enthusiasts and collectors looking to invest in these unique and rare photos.
- Marketing and Advertising Industry
- The marketing and advertising industry can partner with airlines to use the nostalgia factor of vintage airline photography in branding and campaigns by highlighting their brand history and showcasing unique flying experiences.
