Inspired by ancient European traditions, VineSmoke is refreshing the barbecue smoking wood category with grape vine prunings that can be used for grilling. The product distinguishes itself as an eco-friendly and sustainable smoking wood that's inspired by wine.
Following the annual grape harvest, vineyards prune their grape vines and use the clippings for grilling and smoking everything from fish and meat to vegetables. Now, consumers have the chance to try the same with VineSmoke, which adds a unique new flavor to the classic barbecue experience with mesquite, hickory, chipotle and apple-wood. As such, VineSmoke targets those with experienced, demanding palates, as Millennial consumers.
VineSmoke sources its grape vine prunings from California and aims to introduce consumers to what it calls a "well-kept BBQ secret in the US."