PB&J Fruit Snacks

Peanut Butter Dipped Vine-Dried Grapes Put a Twist on a Classic Flavor Pairing

In addition to offering its vine-dried grape snacks in Classic and Dark Chocolate varieties, Life's Grape is introducing Peanut Butter Dipped Vine-Dried Grapes as a reinterpretation of the classic peanut butter and jelly sandwich. As ever, the snack features Selma Pete vine-dried grapes and offers a 100% real fruit snack dipped in creamy peanut butter.

Perfect for on-the-go snacking, the Peanut Butter Dipped Vine-Dried Grapes are packed into 10-ounce resealable pouches and 0.8-ounce snack packs. These vine-dried grape snacks are gluten-free, low in sodium and free from sulfur, sharing a fun new way for peanut butter and jelly sandwich lovers of all ages to enjoy a time-tested combination of flavors.

Image Credit: Life's Grape

Fruit Snack Innovations
Exploring new ways to package and introduce traditional fruit flavors could inspire new product categories within the healthy snack food market.
Flavor Pairing Resurgences
Reviving new twists on classic flavors, like peanut butter and jelly, can resonate with different demographics and may even establish new followings.
Alternative Snacking
Providing alternative snacks that boast healthier eating habits through natural unprocessed ingredients can appeal to both kids and adults seeking to detox from sugary counterparts.

Who This Affects Most

Food Packaging
Innovative packaging designs can entice consumers with convenience and portability while showcasing unconventional flavor combinations.
Healthy Snack Foods
The healthy snack food market presents a huge opportunity to introduce innovative snacks that appeal to consumers seeking healthier options.
Organic and All-natural Products
Creating snacks that are gluten-free with low sodium and sulfur-free ingredients offers consumers a healthier alternative in an increasingly health-conscious market.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 66%
Freshness 9%