In his series entitled Turnaround, Vincent Kohler has taken the time to reinterpret the form and function of a classic American object: the baseball bat. Kohler has managed to take a very functional object and turn it into art through varying the shape and material.
Vincent Kohler has created a series of bats that would be completely impractical for baseball, but work great in a gallery or museum. The series forces viewers to think differently about everyday objects, and imagine the various ways these items can be manipulated to serve a different purpose.
Implications - Youth consumers are captivated by designs that reinterpret classic objects. Vincent Kohler's series re-imagines the baseball bat's form and taps into this impulse. Companies should consider fusing various objects together to create new items and appeal to a broad base of consumers.