Fashion label maharishi continues to draw global inspiration this season as the London-based brand turns its attention to the Vietnamese Hill Tribes for the Fall/Winter 2020 season. This time around, maharishi blends Eastern and Western influences by honoring the uniforms worn by the mountainous hill tribes in the Vietnam Highlands.
The silhouettes are made up of utility vests, M65 cargo pants, MA-1 bomber jackets, and much more. The designs are customized and humanized by indigenous people, working to avoid individualism. A notable design is the Kilim Stripe Cotton Powerloom, which features vintage textiles that have been woven by hand and fused together with the classic U.S. Army emblem. The collection also celebrates the iconic 'Apocalypse Now' by Francis Ford Coppola.
Image Credit: Tom Fletcher
What's Driving This Trend
- Vintage Hand-woven Militaristic Apparel
- Opportunity for sustainable fashion brands to incorporate vintage hand-woven textiles into militaristic-inspired designs.
- Honoring Indigenous Craftsmanship
- Potential for fashion brands to collaborate with indigenous communities to create unique and culturally significant garments.
- Blending Eastern and Western Influences
- Room for fashion brands to combine Eastern and Western design elements, creating fusion styles that appeal to a global audience.
Who This Affects Most
- Fashion
- Fashion brands can explore new design concepts by incorporating vintage textiles and collaborating with indigenous communities.
- Textile and Apparel Manufacturing
- Opportunity for manufacturers to specialize in hand-woven textiles and cater to the growing demand for sustainable and culturally significant garments.
- Film and Entertainment
- Film studios and production companies can collaborate with fashion brands to create merchandise inspired by iconic movies and bring unique collections to the market.
