LEGO Vidiyo is an augmented app that's launching in the spring and it gives kids the chance to direct, produce and star in their very own music videos. Created by LEGO and Universal Music Group, the app gives users access to tracks from UMG artists like Taylor Swift, Rihanna and Adele.
With the Vidiyo app, kids can choose a song, assemble a band and add LEGO characters to appear alongside them in augmented reality. By scanning BeatBits, users can unlock special effects and sounds to enhance their creations. Some of the effects that can be unlocked include mouse voices, saxophone solos, confetti showers and X-ray vision. To help kids create shareable content, 60-second music videos can be neatly trimmed into five- to 20-second clips.