'Cinematic' is a video shooting app made by the creators of Hipstamatic, an app launched in 2009 which revolutionized iPhone photography before abruptly fading into oblivion.
Cinematic is the Hipstamatic's latest attempt at returning to relevancy. The app allows users to create short (I'm talking three-to-fifteen seconds) films that can be edited, filtered (the app offers five pre-loaded filters) and shared on social media platforms such as Instagram, Facebook and, of course, Vine. If users find themselves tiring of the available filters, they are able to purchase more through the app; but of course, the beauty of this app lies in its simplicity.
Those who are interested in amateur filmmaking will enjoy the uncomplicated offerings of Cinematic.
What's Driving This Trend
- Short Film Creation
- The trend of creating mini-films using simple apps like Cinematic is on the rise, offering opportunities for disruptive innovation in user-generated content platforms.
- Mobile Video Editing
- The trend towards mobile video editing allows users to create quality content from their smartphones, creating opportunities for disruptive innovation in the mobile app industry.
- Filter-based Video Editing
- Filter-based video editing is becoming a popular trend, providing opportunities for disruptive innovation in the photo and video app industry.
Who This Affects Most
- Social Media
- Social media platforms like Instagram and Facebook are increasingly incorporating short-film creation features, offering opportunities for disruptive innovation within the social media industry.
- User-generated Content
- User-generated content platforms are leveraging new technologies like Cinematic to appeal to amateur filmmakers, creating opportunities for disruptive innovation in the content creation industry.
- Mobile Apps
- The rise of mobile video editing apps like Cinematic is creating opportunities for disruptive innovation in the mobile app industry, especially in the area of user-generated content creation and sharing.
