Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sweatshoppe use a digital paint roller to project a video on Brick Walls

 - Dec 19, 2009
References: &
The multimedia performance partners of Sweatshoppe, Bruno Levy and Blake Shaw, developed a new technology where video, mark-making and architecture come together in a jaw-dropping interactive display they dubbed "video painting". To work the magic, Shaw created a Software program that projects video when triggered by the LED lights in the paint roller.

They shot the video in the urban settings of New York to create "The Landing" which is the first in a series of episodes to showcase their talented works. At a recent Art Show in Miami they gave attendees an opportunity to try out their system by painting a huge video of a women licking a Popsicle.