The Ice Bucket Challenge brought the power of video challenges to the forefront of pop culture, which is where the 'Battler' network looks to offer users a dedicated way to partake.
'Battler' works by enabling users to partake in challenges and post the results while also nominating others in order to create a friendly battle to raise awareness for certain causes. Users can perform the challenges for fun or as a way to compete with friends to win prizes or simply for bragging rights.
Video challenges are a powerful marketing tool that can be harnessed using the 'Battler' network in order to offer consumers an entertaining, interactive means of ensuring they are always doing their part to support charitable endeavors.
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