Largely fantastical while being able to relate to everyday circumstances, the Victo Ngai Personal Works series is an enigmatic collection of artwork.
Victo Ngai displays a genius ability to work with color and create stories from a single stroke. My favorite illustration from the collection is definitely that of the young boy getting a haircut from his father. Undoubtedly an everyday situation but made wildly dramatic, the piece of art is as emotional as it is humorous.
Check out the Victo Ngai Personal Works series to see how colorfully candid everyday can be.
Implications - Consumers look for artwork they can relate to on a personal level. Designs containing everyday subject matter attract those who want to be able to relate to their purchases. In order to solidify their relationship with customers, a company could integrate this idea into all their items.