The Viagra Golf commercial only needs 16 seconds to get viewers chuckling. When Murray doesn’t come out to play golf with his buddies, it seems that Viagra is responsible for distracting him resulting in a game played with a not-so-skilled short shooter.
The commercial was made by the ad agency TAXI, and the result is a precise ad with just enough humor to grab the viewer’s attention. For anyone looking for a laugh (and maybe even some extra help in other areas), this commercial is the perfect find. Viagra certainly knows how to keep their customers happy and humorous.
Implications - Consumers are consistently bombarded with products on a daily basis, so companies must find a way to reach out to these individuals. Using humor for marketing tactics is a great way to use emotional appeal when selling a product, as customers will then feel a deeper connection with these purchases.
Key Themes Behind This Trend
- Humorous Advertising
- Using humor in advertising as a way to emotionally connect with customers.
- Sexual Health Marketing
- Using humor and relatable scenarios to market products related to sexual health.
- Quick and Precise Ads
- Creating ads with the perfect amount of humor and information in a short amount of time.
Where This Applies
- Pharmaceuticals
- Opportunity to use humor in advertising for products related to sexual health and wellness.
- Advertising
- Opportunity to create quick and precise ads with the perfect amount of humor and information.
- Entertainment
- Opportunity to explore the use of humor in marketing to emotionally connect with customers and increase brand loyalty.
