VF Corporation, the company behind Timberland, Dickies, Vans, The North Face and other familiar labels has opened an immersive retail hub in the heart of Soho, London. Housed inside a building built in the 1920s, the renovated space is brought to life by architecture firm Darling Studio.
The multi-faceted space is home to brand experience stations that highlight new product offerings along with a product showcase area. It also features a digital innovation and design studio along with offices and even a stunning rooftop garden.
Aiming to "strengthen relationships with trade partners, as well as add fuel to its growth in the UK," VF Corporation elevates its retail experience with a multi-brand space that lets visitors shop while also learning about the megabrand's values, innovation plans, production process and more.
Image Credit: Drapers Online
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