Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

VF Corporation's London Headquarters Features a Digital Innovation Studio

 - Jun 10, 2019
References: vfc & drapersonline
VF Corporation, the company behind Timberland, Dickies, Vans, The North Face and other familiar labels has opened an immersive retail hub in the heart of Soho, London. Housed inside a building built in the 1920s, the renovated space is brought to life by architecture firm Darling Studio.

The multi-faceted space is home to brand experience stations that highlight new product offerings along with a product showcase area. It also features a digital innovation and design studio along with offices and even a stunning rooftop garden.

Aiming to "strengthen relationships with trade partners, as well as add fuel to its growth in the UK," VF Corporation elevates its retail experience with a multi-brand space that lets visitors shop while also learning about the megabrand's values, innovation plans, production process and more.

Image Credit: Drapers Online