In honor of Veterans across the country, Berres Brothers Coffee Roasters recently edicated one of its specialty coffee roasts to support Legion Wisconsin," a division of the American Legion focused on enhancing the lives of U.S. Veterans and their families." Dubbed Vet Java Coffee, a portion of the purchase will be donated to the Legion and its many programs across the state of Wisconsin.
“When people have served their country, it naturally gets in their blood,” said Pete Berres, Veteran, and owner of Berres Brothers. “Legion Wisconsin is a great organization for all of us at Berres Brothers to continue serving and supporting. We want to encourage our consumers to do the same through our Vet Java Coffee.”
The Vet Java Coffee is a medium roast and one of the brand's smoothest blends. Ranging from $9 to $12 depending on the retailer, the coffee comes in 10 oz ground coffee bags and is available online.
What's Driving This Trend
- Charitable Coffee
- Opportunity for coffee companies to create specialty roasts that donate a portion of their proceeds to support nonprofit organizations.
- Veteran-honoring Products
- Opportunity to create products that show appreciation for veterans and donate a portion of the proceeds to support nonprofit organizations.
- Philanthropic Partnerships
- Opportunity for businesses to partner with nonprofit organizations to create specialty products that donate a portion of the proceeds to support a cause.
Who This Affects Most
- Coffee
- Opportunity for coffee companies to create specialty roasts that donate a portion of their proceeds to support nonprofit organizations.
- Nonprofit
- Opportunity for nonprofit organizations to partner with businesses to create specialty products that donate a portion of the proceeds to support a cause.
- Retail
- Opportunity for retailers to offer specialty products that show appreciation for veterans and donate a portion of the proceeds to support nonprofit organizations.
