POW! WOW! Hawaii has teamed up with Los Angeles based painter and designer Tristan Eaton for this vibrant Versace mural that boasts the Italian fashion house's classic iconography.
"Located on the intersection of Ala Moana Boulevard and Keawe Street, curator Jasper Wong brought in the world-renowned street artist to create his own interpretation of the iconic Medusa.”
Traditionally gold, Versace's Medusa is transformed with Eaton's signature dose of color and print. Located on the streets of sunny Honolulu, this Verace mural was created in celebration of the label's new flagship store that is opening in Hawaii.
With a spirit that embodies Versace's opulent aesthetic and Hawaii's relaxed beach lifestyle, this masterpiece by Tristan Eaton is guaranteed to draw in a crowd of fashion and art lovers alike.
What Makes This Trend Stand Out
- Fashion Street Art
- Combining popular fashion brands and street art produces a unique and highly marketable form of outdoor advertising.
- Iconographic Design
- Iconography is an increasingly popular approach in modern design, especially when applied to branding.
- Flagship Store Murals
- Fashion brands are using murals to attract customers and generate buzz around new flagship store openings.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can use street art murals to promote and advertise new product lines.
- Public Art and Design
- Public art initiatives and mural projects can create a sense of identity and community in public spaces.
- Marketing and Advertising
- Developing new and innovative methods to engage consumers through outdoor advertising is essential to increasing brand exposure and loyalty.
