On August, 15, 2012, Vers raised funded its Kickstarter goal. The start-up had 1,309 backers who pledged $194,682 of the $10,000 goal. Vers commits itself to three values throughout its sleek and sustainable products: " thoughtful design, best-in-class sound quality and a continuous pursuit of environmental sustainability - 'sound sound' for short," as the company writes on its about page.
According to Patrick Moore, a co-founder of Greenpeace, wood is one of the most renewable materials on earth. Vers also takes in mind what will happen with their products once it breaks. Instead of accepting destiny in a landfill, the products are made to be repaired and then disassembled to be included in a recycling program.
Products available include sound systems, earphones, iPad, iPhone and iPod cases.