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Architecture-Inspired Wedding Dresses

The Vera Wang Spring 2014 Collection is Regally Modern

— April 25, 2013 — Marketing
It is undeniable that the Vera Wang Spring 2014 collection takes a contemporary turn. The sleek silhouettes and structured tailoring are reminiscent of the modern architecture they are inspired by. Nevertheless, the designs don't compromise the lavish regality that the wedding guru and her label has become known for. From big ball gowns to shapely mermaid dresses, the options will speak to the tastes of many women.

Accented with the color black, the wedding dresses featured in the Vera Wang Spring 2014 collection are certainly made for the classic bride with a streak of rebellion. Mainly present in the bodice, and complemented with black gloves, these accents work to heighten the aristocratic qualities of the dresses rather than detract from them.
Trend Themes
1. Sleek Silhouettes - Designing wedding dresses with sleek silhouettes inspired by modern architecture creates a disruptive innovation opportunity in the bridal fashion industry.
2. Structured Tailoring - Incorporating structured tailoring in wedding dresses, drawing inspiration from architecture, presents a disruptive innovation opportunity in the bridal fashion industry.
3. Classic with a Streak of Rebellion - Introducing black accents in wedding dresses to cater to the classic bride with a rebellious side offers a disruptive innovation opportunity in the bridal fashion industry.
Industry Implications
1. Bridal Fashion - The bridal fashion industry can explore disruptive innovation opportunities by embracing sleek silhouettes and structured tailoring inspired by modern architecture.
2. Fashion Design - Incorporating architecture-inspired designs, such as sleek silhouettes and structured tailoring, can create disruptive innovation opportunities in the fashion design industry beyond bridal fashion.
3. Luxury Retail - Luxury retail brands can tap into disruptive innovation opportunities by offering classic wedding dresses with rebellious accents, appealing to a wider range of modern brides.
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