Masculine and feminine gender roles are just made up by society, so this 'Venus As A Boy' editorial throws tradition out the window and thinks of fashion outside the gender binary.
Photographer Aylen Torres shoots model Arto Manelschots in a variety of fashion forward garments. The style aesthetic can be described as bringing together glam, punk and skater aspects into one seriously high-fashion look. Jackets covered in studs and pants adorned with straps and buckles are just some of the stand out items chosen by stylist Jean-Pol Fontesse for the Venus As A Boy editorial. Hair and make-up artist Louise De Buck does a good job of making Arto look rosy cheeked and youthful, just like the Roman goddess Venus that he is portraying.
Working as though fashion has no boundaries gives the Venus As A Boy editorial an elevated fashion-forward flare.
Key Themes Behind This Trend
- Non-binary Fashion
- Exploring fashion that defies traditional gender norms presents an opportunity for retailers to cater to a wider market of gender-fluid and non-binary individuals.
- Gender-neutral Beauty
- As the beauty industry continues to pursue inclusivity and celebrates diversity, there is an opportunity for brands and salons to offer gender-neutral beauty services.
- Fluid Identity Representation
- With society becoming more accepting of fluid identities, brands can create disruptive innovation opportunities by featuring non-binary and genderqueer models in their campaigns.
Where This Applies
- Fashion Retail
- Fashion retailers have an opportunity to tap into a growing market of gender-fluid customers by offering non-binary clothing options and marketing campaigns that promote inclusivity.
- Beauty and Cosmetics
- In a world where gender is becoming less of a defining factor, beauty brands have an opportunity to expand their consumer base by offering gender-neutral products and services.
- Advertising and Marketing
- Advertising agencies can create disruptive innovation opportunities by representing non-binary and genderqueer individuals in their campaigns, targeting a demographic that has long been underrepresented in mainstream media.
