Press’d Sandwich Shop expanded its menu with two new vegan sandwiches that are made with a meatless chicken substitute by Gardein. The California Vegan sandwich features Gardein Chick’n with guacamole, lettuce and tomato, plus vegan-friendly versions of cheddar cheese and mayonnaise. There's also the Blazing Vegan sandwich, which has a similar filling served on vegan multigrain bread but is instead topped with wing sauce.
The plant-based sandwiches have the potential to appeal to a wide range of consumers including vegetarians, vegans and even flexitarians, especially as Press’d CEO and Co-Founder Scott Gordo says that "We have been looking to enter the vegan market for some time but have yet to find a product that meets our standard for great taste."
Image Credit: Press’d Sandwich Shop
Key Themes Behind This Trend
- Plant-based Fast Food
- The rising popularity of plant-based diets is driving the demand for fast food options that cater to vegetarians, vegans, and flexitarians.
- Meat Substitutes
- The increasing availability and improvement of meat substitutes provide innovative opportunities for businesses to develop tasty and satisfying plant-based alternatives.
- Vegan Market Expansion
- The growing interest in veganism creates a potential market for businesses to enter and expand their offerings by introducing plant-based products that meet consumer expectations for taste and quality.
Where This Applies
- Fast Food
- Fast food chains can capitalize on the trend of plant-based diets by incorporating more meatless options into their menus, appealing to a wider customer base.
- Food Manufacturing
- Food manufacturers can seize the opportunity to produce and distribute plant-based meat substitutes that cater to the growing demand for vegan and vegetarian alternatives.
- Restaurant and Hospitality
- Restaurants and hospitality businesses can stay competitive by offering vegan-friendly options, attracting a larger audience of health-conscious consumers seeking plant-based meals.
