Wellness brand's Swisse's "wild little sibling" Swisse Me is introducing a range of vegan protein snacks and powders that are rich in fiber and were created to offer health-conscious consumers great-tasting alternatives to grainy protein powders.
The Swisse Me Protein Balls are made with nut butter, gut-friendly bacteria and functional mushrooms. While these options are ideal for eating on the run, Swiss Me is also introducing protein powders later this summer that are packed with vitamins and minerals. The powders are now just about supplying the body with essential macronutrients but also bolstering normal immune system function, supporting healthy hair and nails with biotin and offering mind-body benefits.
As Swiss Me's Nykkea Maretic describes, "The lifestyles of consumers have changed. Traditional proteins are associated with bulking up and weightlifting. We’re changing the narrative to focus on holistic wellness."
Image Credit: Swiss Me