Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Higgidy's First-Ever Vegan Product Spotlights Sweet Potatoes

As the demand for plant-based food in the UK continues to skyrocket, UK-based pastry company Higgidy recently unveiled its first-ever fully vegan pastries. The all-new Roasted Sweet Potato and Red Onion Parcels are exclusively available through Waitrose, offering consumers a "warming and wonderous" treat hand-folded pastry stuffed with chili-roasted sweet potatoes, red onions, spiced tomatoes, and lentils. The hearty pastries are also topped with millets and black onion seeds for added taste and texture.

Waitrose has keenly responded to customer requests for more vegetarian and vegan options by launching a brand-new chilled vegan section. These new savory pastries from Higgidy can be found in this dedicated all-vegan store section.

With products like its Slow Cooked Steak & Sussex Ale Pie and the Spinach, Feta & Pine Nut Pie, Higgidy caters to a range of consumers and different dietary preferences.