Fresh Vegan Mozzarellas

New Culture Creates Fresh Mozzarella Cheese Without Cows

New Culture is a Silicon Valley start-up that created a fresh, vegan mozzarella cheese that is said to mimic all the properties of real, dairy-based cheese but without involving any cows whatsoever. The food start-up creates its innovative cheese by "inserting a DNA sequence into microbes that instructs the fermentation process" and creates a particle that's identical to the one that's derived from cow's milk. As such, the finished product boasts the ability to melt and stretch just like its dairy-based counterpart.

Thanks to this unique process, the company is able to make the most of traditional cheese-making processes, which increases efficiency. The lactose-free "cow cheese without the cow" helps to cut down on water usage, improve animal welfare, address food and shortages, as well as other ethical and environmental concerns.

Vegan Cheese
Creating vegan cheese with alternative ingredients and innovative processes
Fermented Food
Developing innovative ways to ferment food and create new products
Sustainable Food
Fostering sustainable food production and reducing environmental impact through innovation

Sectors Adopting This

Food Tech
Developing food technology for innovative food production
Plant-based Food
Creating plant-based alternatives to traditional food products
Agriculture
Improving traditional agriculture methods through adoption of technology and innovative practices
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 55%
Freshness 9%

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