BareLuxury is a Vegan, Luxury Spa Experience Located in New York City
Grace Mahas — August 12, 2019 — Social Good
References: bareluxuryspa & livekindly
With more consumers opting for cruelty-free and vegan services, BareLuxury has launched a vegan luxury spa experience to cater to the current market demand. The high-end spa is located in Greenwich Village in New York City and offers 100 percent vegan treatments such as manicures, pedicures, facial treatments, waxing, eyelash extensions, and massages.
The shift for a vegan business model stems from BareLuxury's desire to provide clients with healthy skincare options. The company states: “Spa products nowadays are full of harmful chemicals, so we offer only vegan and paraben-free spa products and only brands well known in the professional beauty industry.” Moreover, research now indicates that products tested by advanced, cruelty-free methods are significantly more reliable than animal-based testing -- meaning vegan products may be safer for consumers than traditional skincare products.
The shift for a vegan business model stems from BareLuxury's desire to provide clients with healthy skincare options. The company states: “Spa products nowadays are full of harmful chemicals, so we offer only vegan and paraben-free spa products and only brands well known in the professional beauty industry.” Moreover, research now indicates that products tested by advanced, cruelty-free methods are significantly more reliable than animal-based testing -- meaning vegan products may be safer for consumers than traditional skincare products.
Trend Themes
1. Vegan Luxury Spas - The rise of veganism and environmentalism has created an opportunity for luxury spas to cater to customers seeking cruelty-free and eco-friendly spa treatments and products.
2. Paraben-free Beauty Products - The demand for paraben-free spa products highlights an opportunity for beauty companies to produce products that are safer for consumers while also being environmentally friendly.
3. Cruelty-free Testing Methods - The shift towards cruelty-free testing practices in the beauty industry presents an opportunity for companies to underscore their commitment to animal welfare while producing higher quality spa products.
Industry Implications
1. Spa and Wellness Services Industry - The spa and wellness services industry has the opportunity to provide customers with healthy skincare options by embracing a vegan and paraben-free business model.
2. Beauty Products Industry - The demand for vegan, paraben-free and cruelty-free spa products presents an opportunity for the beauty industry to produce higher quality, sustainable products.
3. Hospitality Industry - Luxury hotels and resorts can appeal to the growing demand for ethical consumption by offering vegan and eco-friendly spa experiences to attract customers seeking luxurious and ethical options.
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