The Fall 2020 collection from Gus Modern features vegan leather furniture made from AppleSkin Leather, a material that's made from upcycled apple cores and peels. The couches and chairs in the collection offer an eco-friendly and ethically made alternative to traditional leather, all the while delivering modern styles that will suit today's homes.
Notably, AppleSkin Leather is manufactured in Italy and it comes from by-products of the apple juice industry. In addition to working with this bio-based material, Gus Modern also favors the use of an FSC-certified wood and cushion fill made from recycled plastic bottles.
The vegan leather furniture is offered in colors like cognac and licorice, and due to current circumstances, the company is offering digital appointments from its Toronto-based showroom.
Image Credit: Gus Modern
Key Themes Behind This Trend
- Upcycled Materials
- The use of AppleSkin Leather demonstrates the trend of utilizing upcycled materials in the furniture industry.
- Eco-friendly Alternatives
- Gus Modern's vegan leather furniture collection taps into the trend of offering eco-friendly alternatives to traditional leather.
- Digital Showroom Experience
- The company's offering of digital appointments reflects the trend of providing virtual experiences in the retail industry.
Where This Applies
- Furniture
- The use of AppleSkin Leather in Gus Modern's collection presents disruptive innovation opportunities in the furniture industry.
- Sustainable Fashion
- The eco-friendly aspect of vegan leather opens up disruptive innovation opportunities in the sustainable fashion industry.
- Retail
- The digital showroom experience provides disruptive innovation opportunities in the retail industry by adapting to changing consumer behavior.
