Fatburger is about to make its popular Impossible Burger even more appealing to vegans with its new Vegan Cheddar Cheese topping.
Fatburger originally debuted its Impossible Burger back in 2018 and it quickly became a best-seller in Los Angeles. Now Fatburger customers in LA can order a 100% vegan burger by topping it with the chain's new Vegan Cheddar Cheese. The cheese is made by Daiya and is currently available at nine select Fatburger locations in LA. As Fatburger explains, the new cheese is "the perfect complement to the chain’s wildly successful vegan-friendly Impossible Burger" and also works well with its “time-tested, traditional beef burger."
While many fast food chain's are offering plant-based burger patties, Fatburger is taking things a step further by making sure that even its topping are vegan-friendly.
Image Credit: <i> Fatburger.</i>
What's Driving This Trend
- Vegan-friendly Dairy Alternatives
- Opportunity for businesses to innovate by offering plant-based alternatives for dairy products such as cheese and mayonnaise for vegan products.
- Plant-based Meat Alternative Offerings
- Opportunity for businesses to expand vegan options by offering suitable meat alternatives such as Tofurky and Tempeh in their menus.
- Sustainable Packaging Solutions
- Opportunity for businesses to evolve their product packaging by replacing plastic with eco-friendly materials that such as biodegradable paper.
Who This Affects Most
- Fast Food Industry
- Fast food chains can offer new menus featuring vegan-friendly alternatives such as Daiya-based toppings to attract a wider customer base.
- Dairy and Related Products Industry
- The dairy industry can evolve by developing vegan-friendly options for cheese, yogurt, sour cream, and so on to cater to the high demand for plant-based alternatives.
- Packaging Industry
- Packaging manufacturers can develop eco-friendly alternatives that can replace plastic packaging and harmful unsustainable materials.
