Bovril is a thick and salty meat extract paste that's extremely popular in the UK, especially at football club Forest Green Rovers, where fans use the beverage to warm up during half time. The brand recently partnered with the football club to debut a high-protein vegan Bovril–made from beets instead of beef.
The new Vegan Bovril will be available exclusively at Forest Green Rovers’ football stadium, The New Lawn, in Nailsworth, Gloucestershire at the start of the 2021/2022 season. Fans can also pair the delicious hot mug of vegan Bovril with award-winning vegan Q Pies and vegan beers.
The new launch shows how brands have begun offering creative new products to meet consumers increasing desires to reduce their consumption of meat and dairy.
Image Credit: Vegan Food & Living, Bovril