Vans Introduced Its New Varix WC Sneakers with WaffleCup Technology
References: vans & highsnobiety
Vans debuted its latest footwear model entitled 'Varix WC' with a retro design aesthetic -- the entire silhouette boasts nostalgic elements from early 2000s skate culture. This concept translates through its chunky design whilst also tapping some more contemporary design accents. There is a selection of three colorway options in total -- a multicolor one, a black option and a white option. Notably, the Varix WC sneakers are the first-ever lifestyle footwear piece that has incorporated WaffleCup technology.
The sneakers are constructed in three pieces, with a footbed that boasts UltraCush Lite elements to give it a comfortable soft feeling with every step, the aforementioned WaffleCup technology to elevate its sturdiness, a cold cement component, all of which rounds out with a vulcanized midsole, toe cap and heel clip.
The sneakers are constructed in three pieces, with a footbed that boasts UltraCush Lite elements to give it a comfortable soft feeling with every step, the aforementioned WaffleCup technology to elevate its sturdiness, a cold cement component, all of which rounds out with a vulcanized midsole, toe cap and heel clip.
Trend Themes
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Retro-inspired Sneakers — Opportunity for fashion companies to create designs that blend nostalgia with contemporary accents.
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Wafflecup Technology — Opportunity for footwear companies to innovate and enhance shoe stability with the newly introduced technology.
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Chunky Footwear Silhouettes — Opportunity for shoe manufacturers to capitalize on the popularity of chunky design aesthetics.
Industry Implications
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Fashion — Companies can incorporate retro design elements into their products.
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Footwear — Manufacturers can implement WaffleCup technology to improve shoe stability and comfort.
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Skate Culture — Companies can create products that cater to the skate culture niche market, while also incorporating popular design elements of the early 2000s.
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