The Vans x Proenza Schouler delivers a series of colorways that are deeply influenced by art and design. By partnering with the New York-based womenswear and accessories label, Proenza Schouler, which was founded by designers Jack McCollough and Lazaro Hernandez, Vans brings a strong degree of sophistication to the skate world.
The Vans x Proenza Schouler collaboration reimagines the Classic Slip-On silhouette. The Vans x Proenza Schouler Puffy Slip-On introduces exaggerated proportions and fine leather materials, reflecting wearable luxury and modern craftsmanship. Shot by Alessio Bolzoni and styled by Thistle Brown, the campaign juxtaposes the Slip-On's soft texture with urban elements of New York. Available in ecru, black, and resin colorways, each Slip-On features a custom Proenza Schouler footbed and glossed sidewalls.
Image Credit: Alessio Bolzoni
What's Driving This Trend
- Designer-sneaker Collaborations
- Collaborations between high-fashion designers and sneaker brands elevate streetwear aesthetics and introduce new luxury standards to casual footwear.
- Art-inspired Colorways
- Introducing colorways deeply influenced by art and design offers a unique and culturally enriched appeal in skate and casual wear markets.
- Exaggerated Silhouette Footwear
- Footwear with exaggerated proportions provides an avenue for brands to differentiate from traditional designs and cater to contemporary fashion trends.
Who This Affects Most
- Luxury Streetwear
- The fusion of luxury elements with streetwear creates new market opportunities for premium casual apparel and accessories.
- Fashion-forward Skatewear
- Integrating modern craftsmanship and high-fashion into skatewear can redefine the market by appealing to both skaters and fashion enthusiasts.
- Collaborative Fashion Campaigns
- Collaborative campaigns that blend high-profile photography and unique styling can captivate diverse consumer segments and enhance brand prestige.
