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City of Capone Kicks

The Vans MLB Chicago Cubs Set is Too Badass For Words

— April 8, 2010 — Fashion
Chicago--the windy city, the city of Capone and the city where you can see two great baseball teams and know that only one of them matters. The Vans MLB Chicago Cubs set is here, and you should be excited.

Consisting of a royal blue colored pair of Chukka sneakers, the set features the team's much-loved 'C' logo on the back. To top it all off, the Vans MLB Chicago Cubs set comes with its very own jersey.
Trend Themes
1. MLB Team Collaboration - The trend of collaborating with Major League Baseball teams to create unique merchandise lines allows for increased brand exposure and new markets.
2. Sports Fashion - As fashion and sport continue to merge, there is an opportunity for new and unique sports-inspired styles and collaborations in the fashion industry.
3. Fan-created Merchandise - As fans become more involved in sports culture and are able to create and sell their own merchandise, there is potential for new disruptive platforms and business models.
Industry Implications
1. Fashion Retail - Collaborating with sports teams to bring sports-inspired fashion to a new audience can create new sales opportunities for fashion retailers.
2. Sports Merchandise - As sports fans continue to seek out unique and exclusive merchandise, there is an opportunity for the sports merchandise industry to create more personalized and customized items.
3. E-commerce - As fan-created merchandise platforms continue to gain popularity, there is potential for new e-commerce models and disruptive technologies to emerge and provide a new sales channel for creators and consumers.
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