Now that the Pumpkin Spice Latte is back for the season, other brands have been working to incorporate the iconic fall scent into their products, including The Body Shop, which recently released its 'Vanilla Pumpkin' line.
Included in the line are hand creams, body lotions, and shower gels, which feature prominent notes of hazelnut, tonka bean, pumpkin, and maple syrup. With these combinations, the products leave users with a warm scent that's perfect to wear in the dropping temperatures that the change in season brings.
In order to highlight the fragrances that the products boast, each comes in festive pumpkin-hued packaging that makes it great for displaying on one's shelves or gifting to a friend or family member.
Key Themes Behind This Trend
- Pumpkin Spice Scented Products
- Brands are capitalizing on the popularity of pumpkin spice by integrating the scent into various products creating a trend for the market and opportunities for scent innovation.
- Seasonal Fragrances
- Scented products that are themed by season are becoming increasingly popular and offer companies a chance to capitalize on consumer sentiment and engage with consumers through scents.
- Festive Packaging
- Packaging that aligns with seasonal themes is becoming more popular and can help brands to create memorable customer experiences.
Where This Applies
- Cosmetics and Personal Care
- Cosmetics and personal care are adapting to the consumer preference for scented products, creating opportunities for innovation in a traditional industry.
- Retail and Fashion
- The trend of seasonal scents and festive packaging among cosmetics products has the ability to enhance brands' seasonal offerings, creating new retail and fashion opportunities.
- Food and Beverage
- The trend of pumpkin spice-themed products has expanded beyond lattes and into personal care, creating opportunities for collaboration between food and cosmetic brands to offer complementary products.
