I can understand when someone wants to splurge on an expensive car, but I'm curious as to who would spend $2000 on a high-end bike such as the Vanhulsteijn Bicycle.
The Vanhulsteijn Bicycle is one beautiful curvy bike built with stainless steel, a two-speed Sturmey Archer kick shift and three-speed coaster brakes. This is one beautiful bicycle that bike-enthusiasts are sure to to appreciate.
Implications - As consumers becoming increasingly more aware of environmental destruction, they are focusing on adopting more eco-friendly practices. Many are changing their modes of transportation and opting for "cleaner" and greener options; they are willing to pay more than ever for alternate modes, as they are abolishing their gas-guzzling cars. Companies can focus on creating luxury eco-friendly modes of transportation for eco-conscious consumers that still want to appear stylish.
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Future Festival & Malcolm Gladwell - Early Bird Deadline
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