London-based artist and photographer Marie Valognes created this series of iconic fashion-mimicking sculptures. Each sculpture is a reference to one of the fashions seen during the Spring/Summer 2016 fashion week events.
Made from random materials -- from sausage packages to popsicle sticks and lace -- each sculpture captures the essence of the original outfit. When the sculptures were completed, the artist snapped a photograph of each one and placed them next to an image of the runway outfit. Once paired together, the comical comparison between these images becomes uncanny.
This humorous series was inspired by the artist's love for still-life images. Valognes had a desire to make a visual association between objects and fashion pieces. Finding ways to draw conclusions about an industry or product that isn't obvious at first can be challenging. However, finding creative outlets such as artistic sculptures is one way to make it less overwhelming.
What Makes This Trend Stand Out
- Fashion-mimicking Sculptures
- Fashion industry can innovate by re-imagining their collections as innovative sculptures using various materials.
- Abstract Fashion Representation
- Fashion industry can introduce high-concept art to their products and brand representation to stand out and appeal to the art fanbase.
- Humorous Visual Association
- Fashion industry can tap into the humorous side of their brand by presenting their products in juxtaposition with random objects to present an unexpected view.
Sectors Adopting This
- Fashion
- Fashion industry can explore creating sculptures as a new marketing tool to highlight their collections in a fun new way.
- Art
- Art industry can explore the intersections between fashion and high-concept art to create an innovative new art movement.
- Photography
- Photography industry can explore using humorous juxtapositions in still-life photography to create new witty and relatable images.
