Electric Fuchsia Fashion

Valentino Fall 2022 RTW Explored a Bright New Pantone Color

Valentino creative director Pierpaolo Piccioli collaborated with Pantone to create a new Pink PP shade, and this striking color united the entire Valentino Fall 2022 RTW collection during Paris Fashion Week. By paring down the Autumn/Winter 2022 fashion down to a single shade of pink, the brand sought to do "more with less, maximizing expressive possibilities in the apparent lack of possibilities."

The nearly all-pink collection focused on silhouettes, textures, and details on knit pieces, sequinned loungewear, suits, oversized tailored coats, mini dresses, and wide-leg jumpsuits. Men and women walked the Paris runway clad head-to-toe in the unmissable Pink PP, which also set the scene for the show with an equally colorful backdrop. The monotone collection was interrupted by sleek achromatic looks mid-way through.

Monochrome Fashion
The rise of single color fashion collections presents an opportunity to explore innovative ways to maximize use of color with minimal pieces.
Eco-friendly Dyeing
The development of new dyes and processes that minimize the environmental impact of creating bold, vibrant colors may create a disruptive shift in the fashion industry.
Textured Knitwear
Exploring the use of texture and material in knitwear to create a visually striking effect with different shades of a singular color.

Sectors Adopting This

Fashion
Monochrome fashion presents an opportunity to disrupt the industry by challenging designers to create unique pieces with minimalist use of color.
Textile Manufacturing
As single color fashion collections become more widespread, innovative dyeing techniques that produce bold shades with minimal environmental impact will become increasingly important in the textile industry.
Luxury Goods
The use of a single color unifies luxury goods like fashion and appears to be a trend with staying power.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 68%
Freshness 12%