If you thought armpit piercings would hurt, then you haven't seen the pictures from the gallery above yet. These uvula piercings seem to be the most painful piercing experience you could put your body through.
According to a testimonial, clamping down the uvula to have it pierced can take many times. Most of the time, the unusual piercing has a bubble of mucus on it as well.
Additional Image Credits: HeadovMetal | HeadovMetal
Implications - Consumers are resorting to body augmentation in order to express their individuality. They modify their bodies in order to feel different from their peers. Corporations may consider offering customization options for their products in order to satiate this consumer desire.