New York-based retailer KITH reworked G-SHOCK's DW6900 watch model as a part of its exploration motif Utah collection. The watch comes with a unique lockbox that is accented with branding details from both labels and the same pattern as the timepiece. The collaborative watch boasts a predominantly white color, and takes on the pastel tones from the Utah collection along with the geometric pattern details adorning the watch's straps and lock box.
The KITH x G-SHOCK DW6900 watch is finished with rose gold touches along the buckles and face. There are KITH branding details done in a gold color with a large red logo accent on the straps. The interior stays true to the technicalities of G-SHOCK and it promises to sustain water pressure up to 200 meters.
Key Themes Behind This Trend
- Pastel-toned Geometric Accessories
- Disruptive innovation opportunity for fashion and accessory industries to incorporate pastel colors and geometric design in their products.
- Collaborative Marketing
- Disruptive innovation opportunity for brands to collaborate on their marketing efforts, incorporating multiple brand logos and patterns for special edition products.
- Luxury Technical Wearables
- Disruptive innovation opportunity for the wearables industry to create luxury technical items that are both functional and stylish.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of pastel-toned geometric accessories, incorporating these elements in their collections.
- Watch
- The watch industry can benefit from collaborative marketing opportunities such as the KITH x G-SHOCK DW6900 watch.
- Wearable Technology
- The wearable technology industry can explore the trend of luxury technical wearables for a more stylish and high-end product line.
