New Year's Dog Meals

Ushisuke Offers Dog-Friendly Osechi-Ryori Meals for New Years

Ushisuke is a pet-friendly yakiniku restaurant in Yokohama Tokyo. In Japan, the New Year celebrations often entail an osechi-ryori set. This traditional set comprises a selection of dishes put together in an elaborately decorate stacked bento box. Each dish is carefully selected to bring in luck for the new year.

Ushisuke is offering a dog-friendly New Year bento box, produced by With Pet Family Co. The osechi-ryori set includes delicious dog food such as roast beef, sweet potatoes, and datemaki-style fish cakes. The container resembles the traditional bento box, bringing a sense of celebration to the pet's meal. Each ingredient was carefully selected to offer dogs immunity-supporting foods and help improve and celebrate their overall health.

Image Credit: Ushisuke

Pet-friendly Meal Sets
Restaurants and pet food manufacturers can innovate by offering more holiday-themed pet meal sets, elevating pet dining experience during seasonal festivities.
Functional Pet Ingredients
Pet food producers can develop more functional, breed-specific ingredients to address specific pet health concerns, offering nutrition tailored to pets' individual needs and preferences.
Humanization of Pet Food
Changing consumer attitudes towards pets as family members mean pet food producers can leverage elaborate packaging and premium ingredients to make pet food more indulgent and human-like.

Sectors Adopting This

Pet Food Manufacturing
Pet food producers can collaborate with restaurants and other food establishments to introduce more holiday-themed pet food sets, elevating pet dining experience during seasonal festivities.
Restaurants
Restaurants can offer more pet-friendly menu items and meal sets, attracting pet owners and generating more revenue stream during off-peak times.
Pet Healthcare
Pet healthcare providers can work with pet food manufacturers to develop breed-specific, functional ingredients that address specific health concerns and promote overall pet health.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 26%
Freshness 11%