Fashion house Diesel and car brand Fiat revealed the fruits of a collaboration yesterday between two of Italy’’s most successful brand exports. The design of the Fiat 500 by Diesel was created by designers from both respective design houses.
Designed to navigate the cluttered city with personality, the resulting urban survival vehicle sports a tougher look, thanks to it’s rivet and air-vent military chic styling. The Diesel branding is subtly incorporated across the exterior and interior of the car, and Diesel’’s famous Mohican ‘Only The Brave’ logo can also be found on the 16” inch alloy wheels and chrome gear shift.
The Diesel 500 exudes attention to detail and includes many exclusive design modifications that bring attitude and style to the popular Fiat car. The driver and passenger are greeted with the ‘For Successful Living’ claim moulded into the door sill, the tachometer and dials have been redesigned to look similar to Diesel’’s distinctive watches, and even the stitching of the leather and fabric interior recalls details from Diesel’s denim jeans.
The car, priced from $15,000 - €$17,000 will be available in a range of engine configurations, and bronze and black colour options. Produced in a limited edition of 10,000, the car will initially be made available online, with orders being delivered before Christmas 2008.
Why This Trend Is Growing
- Fashion-branded Cars
- Disruptive innovation opportunity: Explore collaborations between fashion houses and car brands to create unique and stylish vehicles.
Industries Being Reshaped
- Automotive Industry
- Disruptive innovation opportunity: Incorporate fashion and design elements into car manufacturing to attract style-conscious consumers.
