The urban sporty fashion look has evolved to include many different details, making it a great style option for women of all walks of life. Whether they are athletic, demure or anything in between, the casual chic outfits are great for just about any occasion. Granted, the urban sporty fashion are best suited for the daytime.
Shot in studio and on location by Matallana, the urban sporty fashion makes an appearance in an exclusive online editorial for Fashion Gone Rogue. Titled 'Style & the City,' it stars model Jena Goldstack. The brunette beauty was outfitted by stylist Brandy Joy Smith, who pulled bright feminine pieces from the likes of J Brand, Jil Sander Navy and Alexander Wang.
Why This Trend Is Growing
- Urban Sporty Fashion
- The fusion of athletic and stylish wear presents opportunities for fashion brands to create functional yet stylish clothing.
- Casual Chic Fashion
- The rise of comfortable yet fashionable clothing can disrupt the traditional office attire.
- Daytime Fashion
- Fashion brands can tap into the daytime fashion market by creating apparel that fits the needs of a budding demographic that is looking for comfortable and versatile wear.
Industries Being Reshaped
- Fashion Industry
- The evolution of urban sporty fashion presents opportunities for fashion brands to capitalize on this growing trend.
- Athletic Industry
- The fusion of athletic and stylish wear presents opportunities for athletic wear brands to expand their offerings beyond functional sportswear.
- Retail Industry
- The rise of casual chic fashion and comfortable daytime wear presents opportunities for retailers to create a niche market for consumers seeking casual yet stylish clothing.
