The Hundreds now has a flagship urban retail store that seeks to associate itself with Los Angeles' history and style.
The brand was created by Bobby King in partnership with Ben Shenassafar and its retail space is placed in the Fairfax District – which is the same location where the two started the brand. While women have an array of lifestyle blogs and brands that cater to their needs and desires, this is not the case for the male demographic. The Hundreds brand and its store works to provide this lifestyle-oriented space for men as well. The design of the urban retail store itself is all black, allowing the clothing items and products to stand out.
This urban lifestyle brand is able to reflect the L.A. culture and perfectly targets male demographics.