THE NORTH FACE Urban Exploration Launches its FW21 Capsule
THE NORTH FACE Urban Exploration introduces its newest collections for the Fall/Winter 2021 season, breaking them down to a three-part series. It kicks off with 'Urban Sprawl,' followed by 'Urban Elegance' and finally, 'Urban Utility.' For the Urban Sprawl capsule, the brand draws inspiration from the surrounding nature characteristics.
This is translated through earthy palettes including light green and khaki brown, adorning a set of technical apparel designs. The silhouettes are made to be both functional and comfortable in any weather conditions, especially as the fall season approaches around the corner. Urban Elegance spotlights style through the lens of functionality, delivering pieces that are perfect for elevating a commuter wardrobe. This showcases minimal designs that are functional and made for the outdoors.
Image Credit: THE NORTH FACE
This is translated through earthy palettes including light green and khaki brown, adorning a set of technical apparel designs. The silhouettes are made to be both functional and comfortable in any weather conditions, especially as the fall season approaches around the corner. Urban Elegance spotlights style through the lens of functionality, delivering pieces that are perfect for elevating a commuter wardrobe. This showcases minimal designs that are functional and made for the outdoors.
Image Credit: THE NORTH FACE
Trend Themes
1. Weatherized Technical Apparel - An opportunity to invest in developing advanced technical fabrics and construction techniques for clothing that can withstand harsh weather conditions.
2. Functionality-driven Fashion - An opportunity for fashion brands to focus on creating designs that prioritize comfort and practicality while still staying aesthetically pleasing.
3. Nature-inspired Design - An opportunity for brands to incorporate natural elements and colors into their designs, creating a connection between their clothing and the environment.
Industry Implications
1. Outdoor Apparel - An opportunity for outdoor apparel brands to invest in weather-resistant materials and innovative designs that prioritize functionality and comfort.
2. Urban Fashion - An opportunity for urban fashion brands to create clothing that can transition from city life to outdoor activities, striking a balance between style and function.
3. Technical Fabric Manufacturing - An opportunity for technical fabric manufacturers to develop advanced weather-resistant materials for use in both fashion and outdoor apparel industries.
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