Experientially-Enhanced Architecture

Urban (de)resolution Rekindles the Human Connection to Place

Designer Adam Onulov argues that, in many ways, the public has become indifferent to its surroundings and perfectly impartial to the evolution of infrastructure from the "residue of commercial culture." His project, Urban (de)resolution, strives to make contemporary architecture into something more stimulating that will reignite the fire inside of a sleepy society.

The proposal here is actually to accept and celebrate the way that consumerism has shaped and is shaped by modern mankind. Tactile and visually stimulating elements are incorporated into the interior and the exterior of such a structure, compelling people to open up consciously to their surroundings. An egg-shaped theater and a gallery would be housed in Urban (de)resolution as attractions that intend to further challenge sluggish minds. Both formally and functionally, this concept sets out to excite.

Experiential Architecture
Integrating engaging, multi-sensorial elements in architecture to rekindle the human connection to place and incite curiosity.
Sensory Design
Placing emphasis on the use of touch, sound, light and space to create immersive and multi-sensorial experiences within architecture.
Pop-up Museums
Creating temporary architectural installations that feature interactive experiences to encourage engagement and patronage.

Where This Applies

Architecture & Design
Opportunities for architects to innovate by using a variety of mediums to make architecture more experiential and engaging.
Creative Arts & Museums
Museums and galleries could adopt experiential architecture to create innovative and engaging exhibits.
Hospitality & Tourism
Creating immersive experiences within hotel and resort design to increase guest engagement and appeal to travelers seeking unique experiences.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 9%
Freshness 8%