Migros Crafts Alt Meat from Spent Brewer’s Grain
Laura McQuarrie — April 23, 2024 — Lifestyle
References: migros.ch & vegconomist
Swiss supermarket chain Migros teamed up with Circular Food Solutions to launch a range of upcycled meat alternative products made from spent brewer's grains. These alt meat products give new life to a by-product of the barley used in beer production that's incredibly nutrient-rich. This upcycled ingredient is paired with Swiss-grown peas and wheat to form plant-based burgers, mince and marinated pieces with Circular Food Solutions’ technology. The resulting alt meat products are said to have a unique fiber texture, taste and elasticity.
The upcycled alt meats are being introduced to consumers via Migros' V-Love brand, which already includes tofu, cookies, plant-powered steaks and chocolates. These vegan-friendly protein sources are ready to be incorporated into everything from weeknight burgers and tacos to lunchtime wraps.
The upcycled alt meats are being introduced to consumers via Migros' V-Love brand, which already includes tofu, cookies, plant-powered steaks and chocolates. These vegan-friendly protein sources are ready to be incorporated into everything from weeknight burgers and tacos to lunchtime wraps.
Trend Themes
1. Upcycled Meat Alternatives - Creating alt meat from spent brewer's grains offers innovative sustainability in the plant-based food sector.
2. Circular Food Solutions - Utilizing technology to transform food waste into valuable alt meat products opens new avenues for sustainable food production.
3. Plant-based Protein Sources - Innovative use of peas and wheat as key ingredients in alt meat products revolutionizes the protein industry.
Industry Implications
1. Food and Beverage - Opportunities for brands to explore upcycling food waste to create innovative alt meat products for environmentally conscious consumers.
2. Technology and Agriculture - Advancements in food technology can drive the creation of sustainable food solutions like Circular Food Solutions' alt meat products.
3. Health and Wellness - Rising demand for plant-based protein sources presents a disruptive opportunity for the health and wellness industry to cater to changing consumer preferences.
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