Swedish fashion brand ARKET introduces its new sustainable Upcycled Down collection just in time for the Fall/Winter 2020 season. Featuring a selection of lightweight outerwear options and accessories, there is a piece for every member of the family.
The capsule features puffer jackets that elongate down to the hip, reworked in more vibrant colorway options. This capsule also marks the official launch of the men's Long down puffer coat as well as two additional Down Waistcoats. The latter is a perfect piece to layer between the body and the outer garment over top. In addition to the jackets made for humans, the brand also launches its first ever dog puffer coat in two different sizes.
Image Credit: ARKET
What's Driving This Trend
- Sustainable Fashion
- Disruptive innovation opportunity: Develop new upcycling techniques for creating sustainable outerwear options.
- Family-focused Collections
- Disruptive innovation opportunity: Design inclusive and versatile outerwear options that cater to all family members.
- Pet Fashion
- Disruptive innovation opportunity: Explore the growing market for pet clothing and accessories, specifically focusing on functional and stylish options.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Implement sustainable and inclusive practices in the retail industry by offering upcycled down outerwear options for various customer segments.
- Outdoor Apparel
- Disruptive innovation opportunity: Merge functionality and fashion in outdoor apparel by developing lightweight and vibrant puffer jackets for extended periods of outdoor activity.
- Pet Care
- Disruptive innovation opportunity: Tap into the pet care industry by introducing fashionable and functional clothing options for pets, satisfying the growing demand for pet fashion.
