The 'Up Next' program is a government-run initiative that utilizes the ubiquity of smartphones and pervasiveness of texting for a worthwhile cause -- preparing students for college. Rather than old-fashioned letters or even outdated emails, the main mode of communication for high school students is texting.
The Up Next program acknowledges that many students don't apply for post-secondary education not because they are unwilling, but because there is a lack of direction and proper guidance from schools. To combat this, the program will send students texts as reminders for application dates, preparing for SATs, applying for schools and financial aid. Future iterations of the program seek to follow students through the college process, and will provide information on how to properly pay back their loans.
Apart from helping students with school, the Up Next program is a new and exciting way for students to communicate with the government and vice versa -- taking advantage of digital technology like never before.