Media and entertainment brand Scary Mommy teamed up with Huggies for a new comedy series called Up Early Tonight that takes the form of a late-night talk show for moms, by moms. The show follows a familiar format and it includes everything from monologues and panel chats to parodies and plenty of much-needed comic relief.
The talk show was created to offer support and relief to tired moms through entertainment that's both humorous and authentic. The production has the potential to appeal to a wide range of parents, including ones who are expecting, adjusting to life with a newborn, working from home or homeschooling—and adapting to new challenges during a pandemic.
Launching on December 17th on Hulu, Up Early Tonight will stream as four 20-minute episodes hosted by New York comedian and mom Abbi Crutchfield.
Image Credit: Huggies
What Makes This Trend Stand Out
- Mom-targeted Talk Shows
- Opportunity for brands to create talk shows specifically geared towards moms, providing relatable entertainment and support.
Sectors Adopting This
- Media and Entertainment
- Disruptive innovation opportunity for media and entertainment companies to develop tailored programming for the mom demographic.
