The Unthink social network is a new platform that is getting ready to launch in the week to come. In its run up to launch day, the platform has been branding itself as a freedom fighter in opposition to social media giant Facebook.
The folks behind the Unthink social network take issue with how user data is used as fodder to sell ad space. It will be interesting to see how competitive the site is, but one thing is for sure: they have a great aesthetic, that in my opinion has Facebook beat.
Implications - Social media has become an integral part in the daily lives of individuals and brands looking to engage with their consumers should use these sites effectively to communicate with customers. Companies would be wise to take this into consideration and use these platforms to appeal to this large demographic.